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	<title>Common Sense Marketing</title>
	<link>http://mygreenhat.com</link>
	<description>That's self-explanatory, right?</description>
	<lastBuildDate>Thu, 13 Nov 2008 05:45:01 +0000</lastBuildDate>
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	<item>
		<title>HTML Invoice Template Sample</title>
		<description><![CDATA[I recently had to design an html style invoice for a shopping cart system that users could view in their browser and print out.  I couldn&#8217;t find one that I liked for free online, so I made my own.
To save you the trouble, I&#8217;ve posted my template below.  It&#8217;s free to use except [...]]]></description>
		<link>http://mygreenhat.com/html-invoice-template-sample.html</link>
			</item>
	<item>
		<title>How to Close a Sale with a Contract</title>
		<description><![CDATA[If you&#8217;re anything like me, your in-person and on the phone sales often come to a close when the prospect signs off on your sales contract.  From that point, you can get on with work and send a bill.
But what&#8217;s the worst part of closing a sale with a sales contract?  It&#8217;s the [...]]]></description>
		<link>http://mygreenhat.com/how-to-close-a-sale-with-a-contract.html</link>
			</item>
	<item>
		<title>Improve Sales with a Loss Leader</title>
		<description><![CDATA[Loss leaders are an integral part of sales.  McDonald&#8217;s sells a double cheeseburger for basically the same amount it costs them to make it, but they turn a profit when you get fries and a Coke to go with it!
My business is consulting, which means my product is intellectual rather than physical.  If [...]]]></description>
		<link>http://mygreenhat.com/improve-sales-with-a-loss-leader.html</link>
			</item>
	<item>
		<title>Closing Sales with Email</title>
		<description><![CDATA[In person sales are a talent of mine.  I&#8217;m not the most silver-tongued devil out there, but I&#8217;m not afraid to stand in front of another person, tell them about my product, and ask for their business.  It&#8217;s immensely helpful that I genuinely believe my product has value and that I have a [...]]]></description>
		<link>http://mygreenhat.com/closing-sales-with-email.html</link>
			</item>
	<item>
		<title>10 Ways I Improved My Web Design Business</title>
		<description><![CDATA[Here are ten things that directly impacted the success of my web design business:

Build sales leads through face-to-face in person networking.
Accept credit cards online.
Require 50% payment in advance before starting a project.
People will respect you more if you charge them what you&#8217;re worth.
Spend equal amounts of time developing your own projects.
Track your profit and loss [...]]]></description>
		<link>http://mygreenhat.com/10-ways-i-improved-my-web-design-business.html</link>
			</item>
	<item>
		<title>Autoresponder Success</title>
		<description><![CDATA[Email auto responders are responsible for approximately 30% of the online product sales from my information based web sites.
My typical auto responder follow up happens like this:

Prospect signs up for the mailing list and receives a thank you email that day.
A second email is sent the next day with a follow up.
For the next month, [...]]]></description>
		<link>http://mygreenhat.com/autoresponder-success.html</link>
			</item>
	<item>
		<title>Ranking Keyword Video Tutorial</title>
		<description><![CDATA[Someone sent this video tutorial to me the other day, and it&#8217;s not bad.  Some of the techniques the narrator describes are tedious, but worthwhile.  I think he leans a little more toward the game theory of search engine marketing as opposed to the larger picture, but that&#8217;s OK.
I&#8217;m actually a lot more [...]]]></description>
		<link>http://mygreenhat.com/ranking-keyword-video-tutorial.html</link>
			</item>
	<item>
		<title>On the Internet, Nobody Knows You&#8217;re a Dog</title>
		<description><![CDATA[From the business.gov web site:
Online Advertising Law
An old cartoon in the New Yorker showed two dogs in front of a computer, and had the caption &#8220;On the Internet, Nobody Knows You&#8217;re a Dog.&#8221; The inherent anonymity of the Internet has fostered a number of shady advertising and marketing practices, such as unsolicited e-mail spam. Over [...]]]></description>
		<link>http://mygreenhat.com/on-the-internet-nobody-knows-youre-a-dog.html</link>
			</item>
	<item>
		<title>100+ Marketing Ideas</title>
		<description><![CDATA[Some choice bits on marketing from the SBA web site.
100+ Marketing Ideas
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs.

Never let a day pass without engaging in at least one marketing activity.
Produce separate business [...]]]></description>
		<link>http://mygreenhat.com/100-marketing-ideas.html</link>
			</item>
	<item>
		<title>SEO is a Waste of Time</title>
		<description><![CDATA[SEO (Search Engine Optimization) is generally a waste of time in my opinion.  There are a few legitimate firms, but for the most part, it&#8217;s a group of individuals trying to game search engines, or worse just take your money.
Here&#8217;s what I do for SEO:

I include all the page elements that are important to SEO [...]]]></description>
		<link>http://mygreenhat.com/seo-is-a-waste-of-time.html</link>
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