http://mygreenhat.com/improve-sales-with-a-loss-leader.html That's self-explanatory, right? Tue, 06 Jan 2009 11:52:43 +0000 http://wordpress.org/?v=2.5.1 http://mygreenhat.com/improve-sales-with-a-loss-leader.html#comment-6 Database Management » Blog Archive » Improve Sales with a Loss Leader Thu, 12 Jun 2008 18:55:47 +0000 http://mygreenhat.com/?p=24#comment-6 [...] Roseville Real Estate wrote an interesting post today onHere’s a quick excerpt Loss leaders are an integral part of sales. McDonald’s sells a double cheeseburger for basically the same amount it costs them to make it, but they turn a profit when you get fries and a Coke to go with it! My business is consulting, which means my product is intellectual rather than physical. If I’m giving something away, it’s generally an information packet, a resource, or some advice. If you read my article on closing sales with email, you know that I generally have a good chance of closing [...] [...] Roseville Real Estate wrote an interesting post today onHere’s a quick excerpt Loss leaders are an integral part of sales. McDonald’s sells a double cheeseburger for basically the same amount it costs them to make it, but they turn a profit when you get fries and a Coke to go with it! My business is consulting, which means my product is intellectual rather than physical. If I’m giving something away, it’s generally an information packet, a resource, or some advice. If you read my article on closing sales with email, you know that I generally have a good chance of closing [...]

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