Some choice bits on marketing from the SBA web site.
100+ Marketing Ideas
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs.
- Never let a day pass without engaging in at least one marketing activity.
- Produce separate business cards/sales literature for each of your target market segments (e.g. government and commercial and/or business and consumer).
- Include testimonials from customers in your literature.
- Code your ads and keep records of results.
- Write a How To pamphlet or article for publishing.
- Start every day with two cold calls.
That’s enough copy and paste from me. Read the whole article on their website. Do take note of the publish date of 4/97.