I stumbled on a new tool today that should help anyone in the business of direct mail marketing (sending postcards and flyers to generate business). As always, the biggest issue with this kind of marketing is putting together a reliable mailing list. For that, I recommend CompactLists.com. Their search tools allow you to break down [...]

Metrics are an extremely important part of converting customers to sales. If you run a web site, it’s important that you’re looking at your web site statistics like overall traffic to you site. But what about traffic from individual links? What if I want to track the effectiveness of a link placed above the fold, [...]

You put a link to your website at the bottom of all your emails, right? If you don’t you should – it’s free publicity. Anywho, wouldn’t it be nice to know who’s checking you out from your emails? Use a link tracker like this one to let you know anytime someone goes to your website [...]

An economic downturn is a great time to buy, expand, and build if you have the reserves to do so. But if you don’t here’s what I suggest: Throw yourself into whatever you’ve already got going. If you had money you could hire cheap labor to help with this, but if you don’t then you [...]