Link Tracking/Shortening

Metrics are an extremely important part of converting customers to sales. If you run a web site, it’s important that you’re looking at your web site statistics like overall traffic to you site.

But what about traffic from individual links? What if I want to track the effectiveness of a link placed above the fold, or on the right side of the page separate from everything else?

Those are the questions I was asking when I found this link tracking service. It’s free (which is always nice) and allows me to track links on an link-by-link basis. Some of the metrics included for the clicks are timestamp, referrer (where it came from), IP address, and keywords (if it came from a search engine).