I stumbled on a new tool today that should help anyone in the business of direct mail marketing (sending postcards and flyers to generate business).
As always, the biggest issue with this kind of marketing is putting together a reliable mailing list. For that, I recommend CompactLists.com. Their search tools allow you to break down a mailing list by radius, demographics, even drive-time to a specific location!
I’ve been using them to create targeted consumer mailing lists. There’s not a lot of competition in this area, but I think these guys have it pretty well put together. Check them out when you get a chance.