A friend of mine and a fantastic in-person salesman shared this gem with me the other day. Hopefully he won’t mind if I publish it.
Next time you get a booth at a trade show or similar and you’re doing the put your business card in a fishbowl giveaway, try this:
- When people walk up to the booth, give them your spiel. Ask for a business card or have them fill out an information card. Business cards are better because the information probably isn’t faked.
- If the prospect is hot, take their card and mark the back of it. Act like you’re going to put it in the fishbowl, but stick it in your pocket instead.
- At the end of the day, group up with your sales team (who should all be doing the same thing). Decide who has the hottest lead and the best chance to close a sale.
- And you guessed it – the most prospective lead will also be the winner of your giveaway!
Hey, it’s your money – you rented the booth and you set the rules for the giveaway. I’ve never once had someone ask me the rules for a fishbowl drawing, but if they do feel free to tell them the truth.